Motif
A top to toe overhaul
The brief
Positioning overhall.
Create a new point of view for the brand, something with a genuine USP.
New brand name (previously Network Research).
Create a new brand identity.
Roll this out across our brand world.
Develop a new suite of products to sell to clients.
What we did
An extensive, 9 month program of work.
Market analysis of UK research companies.
Marketing audit.
Interviewed present and past clients.
Created a positioning roadmap.
New name and identity.
Created a new loyalty framework.
Internal launch event + showreel movie.
New website. New guidelines.
The outcome
A completely new company!
We worked in partnership with a specialist HR and specialist culture-change consultant.
A toolkit of visual assets that the internal marketing team could deploy and produce self initiated items.
