The brief

Define the brand strategy for new luxury headphones aimed at audiophiles.

Create new packaging for the headphones.

Review the working name for the product, M1, and undertake a naming exercise.

Create a new website to deliver the brand and product promise.

What we did

Kick off meeting and product review.

4 consumer audiophile interviews to create pen portraits of the target market.

7 expert interviews in the lifestyle sector.

Defined the brand, created a strapline and name for the product.

Created a new masterbrand identity and visual identity for the product including: core logo, packaging, lifestyle imagery.

Delivery of brand guidelines.

The outcome

A new brand identity that captures the high end nature of the product and the aspirations of the audiophile consumer.

A premium aesthetic runs through every brand touchpoint from art-direction to packaging.

The brand now has a suite os assets that they can deploy along with an identity and naming system that can flex with future product launches.

Product visuals and packaging developed by Webb deVlam under the guidance of Creative Director JP Hunter: