Research Strategy Innovation Design

John Lewis & Partners

Bringing best practice to internal comms

The brief

Conduct an in-depth review of all internal communications at both the branch and central office level.

Advise how best to improve consistency and communication.

Review the functionality and effectiveness of each item.

Show how each fits within the overarching internal communications plan.

What we did

Full audit of internal comms.

5 store visits: Oxford Street, Kingston, Reading, Victoria, Cambridge.

Stakeholder interviews.

Comms recommendations.

Design recommendations.

Delivery of multiple key templates.

Launch materials.

The outcome

Created a consistent look and feel for John Lewis internal comms, along with a finalised toolkit for key elements.

Redesign The Gazette.

Microsite for all approved imagery.

Delivery of clear comms guidelines.

Support for internal launch.

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