Impulse Logic
Define the brand proposition and take Impulse Logic to market
The brief
Challenge the existing thinking to define the brand strategy, including design personality and tone of voice.
Redesign the logo.
Create a suite of marketing materials including a completely new website, a bespoke big idea movie, as well as animations to showcase the product solutions.
Create a marketing campaign for social media for launch and beyond.
What we did
Deep dive into the category.
6 Stakeholder interviews, including with Deloittes NYC and London.
Forensic competitor review.
Reviewed the existing marketing collateral and decide what to keep, lose, gain.
Recommended the brand strategy, including key messaging.
Created an inspiring new look and feel based on the new brand.
The outcome
Delivery of a new website, fully re-purposed around the challenger brand stance of confidence and leadership.
A completely new distinctive logo, new look and feel, top to bottom new website copy.
3.30 min big idea movie with voice over and soundtrack. 2 bespoke product animations. 15 element social media launch campaign.
Website before and after
Branded imagery
Demo animation